- EAdvertising must be clear, truthful and without misleading information.
- EThey must inform consumers that their content is advertising, using advertisements or captions in images, videos, audio and transmissions.
- EThey must disclose any commercial relationship with the brands they promote, using hashtags such as #PaidAdvertising, #Advertising, #PersonalOpinions and #SponsoredBy.
Additionally, it highlights that these rules are applicable to all types of influencers, including children and adolescents, since their activities in social networks influence consumers’ decisions.
The publication of the guide evidences a strong concern in the region to fill the legal gaps that exist in the face of the growing trend of digital marketing, to continue guaranteeing the rights of consumers.