New guidelines for influencer content

2 February, 2024
influencer content

The approval of the General Audiovisual Communication Law by the Spanish Congress marks a milestone in regulating the content disseminated by content creators on social media platforms.

The legislation imposes significant restrictions on the promotion of health-related products, such as unhealthy foods and harmful items like tobacco, vaping products, and alcoholic beverages. Additionally, it aims to prevent the advertising of gambling and the dissemination of unrealistic standards of beauty and health.

The entry into force of this regulation, scheduled for the first quarter of 2024, aims primarily to protect users, especially minors, from covert advertising, harmful health messages, and the promotion of gambling, among other risks associated with online content.

This measure reflects the authorities’ commitment to regulating the digital environment and creating a safe and healthy environment for all social media users.

Original source in spanish.

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