Colombia’s strategy to promote artisanal products

14 December, 2023
artisanal products
The Superintendency of Industry and Commerce (SIC) announced “De Origen Colombiano”, a strategy aimed at safeguarding Colombian artisans through quality seals tied to their geographical origin.

Through a collaborative effort between SIC and Artesanías de Colombia, artisans and creators are eligible for discounts when applying for Denomination of Origin status. This added value ensures that products with a quality seal are protected against replicas in both local and international markets.

The quality seal protects agricultural products, food, beverage, and artisanal products, provided they come from a delimited geographical area and have qualities, reputation, and special characteristics due to their geographical origin.

Distinctive signs play a fundamental role in communicating the value proposition, identity, purpose, and unique characteristics of products. They also serve a crucial means of preventing the replication of works and preserving the techniques involved in their creation.

Original source in Spanish.

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