With this bold step, TikTok, renowned for its captivating short videos and viral content, is set to make its mark in the online music market by taking on established giants like Spotify and Apple Music.
Launching initially in India and Brasil, TikTok Music gives users the opportunity to immerse themselves in an extensive catalog of songs by their favorite artists. The service goes beyond the ordinary, delivering personalized playlists and recommendations tailored to each user’s unique preferences and behavior on the platform. By integrating music from all three major labels, TikTok Music ensures a diverse range of genres and artists to satisfy even the most discerning music lovers.
This strategic move by TikTok capitalizes on its existing popularity and expansive user base, while also pushing boundaries in the music industry. Recognizing the central role of music in the TikTok experience, this innovative streaming service aims to provide a comprehensive and immersive music platform, poised to rival other online music giants.
Original source in Spanish