On January 17th, 2024, Brand Finance presented its Global 500 2024 Report, highlighting the importance of trademarks as intangible assets of companies, allowing their owners to enhance their business value and potentially fuel renewed growth. Thus, it is demonstrated how the Apple trademark is the most valuable in the world with a 74% increase in its value, reaching $517 billion, attributed to its diversification strategy and ecosystem expansion. Concurrently, NVIDIA experiences a 163% rise in its trademark value, establishing itself as the fastest-growing trademark due to its role in artificial intelligence. Conversely, Deutsche Telekom secures its position as the most valuable telecommunications trademark globally, surpassing Verizon. However, the Report indicates that trademarks like Tesla fall to the 18th position, with a 12% decrease in their value, partly attributed to their exposure in the Chinese market and controversies surrounding their CEO, Elon Musk.
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