Infographic | Influencers: what you need to know about IP

29 November, 2023
influencers IP
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In the world of content creation, your originality is your superpower. In the digital world, and working with visuals and sometimes with external brands, you navigate a potential minefield of IP risks. It’s very important for you to protect yourself and your creative gems!

WHY IS INTELLECTUAL PROPERTY CRUCIAL FOR INFLUENCERS?

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Provides Stronger Defense:

Registration helps defend your creations better in case of disputes.

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Say No to Copycats:

Letting others know your content is protected deters them from copying it.

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Build Trust:

Registered content builds trust and credibility, making content more trustworthy for followers and brands.

HOW CAN INFLUENCERS PROTECT YOUR
CREATIVITY?
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Copyright Protection:

Protect your original works like photos, videos, and posts, so you can freely distribute and exploit them, but others will need your permission or a license to use it, unless “fair use” applies.

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Trademark your Brand:

Protect your brand name, logo, or design that distinguishes you.

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Secure Your Domain Name:

Your domain may not have inherent IP rights, but the name can be trademarked for added protection.

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