On 20 December 2021, Colombia’s Consumer Protection Authority (SIC) issued a guide gathering all rights and duties of all e-commerce players in Colombia, as well as some important recommendations.
The Guide defines marketplaces as platforms that play an e-commerce mediation role, but that do not directly play into the consumer relationship. For this reason, the accountability that applies to them is different than the one applied to suppliers and producers.
These portals in addition to being responsible for providing consumers all information related to the identification of suppliers and producers, in the case they would wish to exercise their rights, all information regarding their role must be transparent, complete, truthful, timely, verifiable and understandable, in order for them to waive all responsibilities that do apply to e-commerce suppliers and producers.
