{"id":4404538,"date":"2024-03-22T15:12:21","date_gmt":"2024-03-22T20:12:21","guid":{"rendered":"https:\/\/www.olartemoure.com\/?p=4404538"},"modified":"2024-03-22T15:12:32","modified_gmt":"2024-03-22T20:12:32","slug":"brand-finance-top-trademarks","status":"publish","type":"post","link":"https:\/\/www.olartemoure.com\/en\/brand-finance-top-trademarks\/","title":{"rendered":"Brand finance Top trademarks"},"content":{"rendered":"
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On January 17th, 2024, Brand Finance presented its Global 500 2024 Report, highlighting the importance of trademarks<\/a> as intangible assets<\/a> of companies, allowing their owners to enhance their business value and potentially fuel renewed growth. Thus, it is demonstrated how the Apple trademark is the most valuable in the world with a 74% increase in its value, reaching $517 billion, attributed to its diversification strategy and ecosystem expansion. Concurrently, NVIDIA experiences a 163% rise in its trademark value, establishing itself as the fastest-growing trademark due to its role in artificial intelligence<\/a>. Conversely, Deutsche Telekom secures its position as the most valuable telecommunications trademark globally, surpassing Verizon. However, the Report indicates that trademarks like Tesla fall to the 18th position, with a 12% decrease in their value, partly attributed to their exposure in the Chinese market and controversies surrounding their CEO, Elon Musk.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Brand Finance presented its Global 500 2024 Report, highlighting the importance of trademarks as intangible assets of companies.<\/p>\n","protected":false},"author":5,"featured_media":4404539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59,50],"tags":[],"yoast_head":"\n