{"id":4404490,"date":"2024-03-21T16:00:00","date_gmt":"2024-03-21T21:00:00","guid":{"rendered":"https:\/\/www.olartemoure.com\/?p=4404490"},"modified":"2024-03-21T18:25:32","modified_gmt":"2024-03-21T23:25:32","slug":"international-color-day","status":"publish","type":"post","link":"https:\/\/www.olartemoure.com\/en\/international-color-day\/","title":{"rendered":"Infographic | International Color Day"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.24.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” width=”100%” sticky_enabled=”0″ background_color=”#003366″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_blurb image=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2024\/03\/colors.png” _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” alt=”colors” title_text=”colors” image_icon_width=”70%” hover_enabled=”0″ sticky_enabled=”0″ body_font_size=”1.3em” body_line_height=”1.5em” body_text_align=”center” custom_padding=”1em||1em||true|false” body_text_color=”#FFFFFF” content_max_width_last_edited=”on|phone” content_max_width_phone=”95%”]<\/p>\n

We all know Pantone\u2019s wide variety of colors and how they are all meticulously cataloged in their Pantone Matching System (PMS), where each shade has a name, reference code, and printing formula.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.24.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” width=”100%” sticky_enabled=”0″ background_enable_color=”off”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”1.3em” text_line_height=”1.5em” border_width_left=”0.4em” border_color_left=”#003366″ custom_padding=”|||0.5em|false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

The full collecion is heavily protected with copyrights. Although the natural color cannot be owned.<\/p>\n

[\/et_pb_text][et_pb_blurb image=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2024\/03\/contracts.png” _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” alt=”contracts” title_text=”contracts” icon_placement=”left” image_icon_width=”90px” body_line_height=”1.8em” body_text_color=”#FFFFFF” body_font_size=”1.4em” body_font=”|700|||||||” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Pantone legally owns the names of the colors and sell them for a fee.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”1.3em” text_line_height=”1.5em” border_width_left=”0.4em” border_color_left=”#003366″ custom_padding=”|||0.5em|false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

As what\u2019s protected is the name and not the actual color, could people just try to match the colors themselves and not pay the fee?<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2024\/03\/pantone.png” _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” alt=”pantone palette” title_text=”pantone” align=”center” width=”70%” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”1.3em” text_line_height=”1.5em” border_width_left=”0.4em” border_color_left=”#003366″ custom_padding=”|||0.5em|false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Of course they can! However, it can become a huge mess. Imagine a brand that has multiple locations in the world, trying to print their logo, stating it is \u201csky blue\u201d or \u201cchicken yellow\u201d. This specification may vary on different monitors and printers, while Pantone creates a universal point of reference for manufacturers worldwide, ensuring color consistency, making it easier for brands across the globe.<\/strong><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2024\/03\/web-design.png” _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” alt=”web design” title_text=”web design” align=”center” width=”70%” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.24.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” width=”100%” sticky_enabled=”0″ background_color=”#003366″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2024\/03\/color-palette.png” _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” alt=”color palette” title_text=”color palette” hover_enabled=”0″ sticky_enabled=”0″ align=”center” width=”70%” width_last_edited=”on|phone” width_tablet=”80%” width_phone=”90%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” column_structure=”1_2,1_2″ background_color=”#003366″ width=”100%” custom_css_main_element_last_edited=”on|phone” hover_enabled=”0″ sticky_enabled=”0″ custom_css_main_element_tablet=”display:flex;” custom_css_main_element_phone=”display:block;”][et_pb_column _builder_version=”4.24.2″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content” custom_padding=”||||false|false” custom_padding_last_edited=”on|phone” hover_enabled=”0″ sticky_enabled=”0″ custom_padding_tablet=”|||1em|false|false” custom_padding_phone=”|0.8em||0.8em|false|true”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” background_color=”#ffc72c” hover_enabled=”0″ sticky_enabled=”0″ module_alignment=”center” width=”70%” custom_padding=”2em||2em||true|false” border_color_all=”#FFFFFF” custom_margin=”||0px||false|false” border_width_all=”0.3em”][\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” background_color=”#FFFFFF” hover_enabled=”0″ sticky_enabled=”0″ module_alignment=”center” width=”70%” custom_padding=”0.1em||0.7em|1em|false|false” border_color_all=”#FFFFFF” border_width_all=”0.3em” text_text_color=”#102b55″ text_font_size=”1.2em” text_line_height=”1.5em”]<\/p>\n

McDonalds\u2019 yellow is
Pantone 123C<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.24.2″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2024\/03\/mcdonalds.png” _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” alt=”mcdonalds” title_text=”mcdonalds” align=”right” width=”100%” hover_enabled=”0″ sticky_enabled=”0″ width_last_edited=”on|phone” width_tablet=”90%” width_phone=”95%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” column_structure=”1_2,1_2″ background_color=”#003366″ width=”100%” custom_css_main_element_last_edited=”on|phone” hover_enabled=”0″ sticky_enabled=”0″ custom_css_main_element_tablet=”display:flex;” custom_css_main_element_phone=”display:block;”][et_pb_column _builder_version=”4.24.2″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content” custom_padding=”||||false|false” custom_padding_last_edited=”on|phone” hover_enabled=”0″ sticky_enabled=”0″ custom_padding_tablet=”|||1em|false|false” custom_padding_phone=”|0.8em||0.8em|false|true”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” background_color=”#006a52″ hover_enabled=”0″ sticky_enabled=”0″ module_alignment=”center” width=”70%” custom_padding=”2em||2em||true|false” border_color_all=”#FFFFFF” custom_margin=”||0px||false|false” border_width_all=”0.3em”][\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” background_color=”#FFFFFF” hover_enabled=”0″ sticky_enabled=”0″ module_alignment=”center” width=”70%” custom_padding=”0.1em||0.7em|1em|false|false” border_color_all=”#FFFFFF” border_width_all=”0.3em” text_text_color=”#102b55″ text_font_size=”1.2em” text_line_height=”1.5em”]<\/p>\n

Starbucks green is
Pantone 3298C<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.24.2″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2024\/03\/starbucks.png” _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” alt=”starbucks” title_text=”starbucks” align=”right” width=”100%” hover_enabled=”0″ sticky_enabled=”0″ width_last_edited=”on|phone” width_tablet=”90%” width_phone=”95%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” column_structure=”1_2,1_2″ background_color=”#003366″ width=”100%” custom_css_main_element_last_edited=”on|phone” hover_enabled=”0″ sticky_enabled=”0″ custom_css_main_element_tablet=”display:flex;” custom_css_main_element_phone=”display:block;”][et_pb_column _builder_version=”4.24.2″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content” custom_padding=”||||false|false” custom_padding_last_edited=”on|phone” hover_enabled=”0″ sticky_enabled=”0″ custom_padding_tablet=”|||1em|false|false” custom_padding_phone=”|0.8em||0.8em|false|true”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” background_color=”#ff6900″ hover_enabled=”0″ sticky_enabled=”0″ module_alignment=”center” width=”70%” custom_padding=”2em||2em||true|false” border_color_all=”#FFFFFF” custom_margin=”||0px||false|false” border_width_all=”0.3em”][\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” background_color=”#FFFFFF” hover_enabled=”0″ sticky_enabled=”0″ module_alignment=”center” width=”70%” custom_padding=”0.1em||0.7em|1em|false|false” border_color_all=”#FFFFFF” border_width_all=”0.3em” text_text_color=”#102b55″ text_font_size=”1.2em” text_line_height=”1.5em”]<\/p>\n

Penguin Book\u2019s orange
is Pantone 1505<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.24.2″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2024\/03\/penguin-random-house.png” _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” alt=”penguin random house” title_text=”penguin random house” align=”right” width=”100%” hover_enabled=”0″ sticky_enabled=”0″ width_last_edited=”on|phone” width_tablet=”90%” width_phone=”95%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.24.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” width=”100%” sticky_enabled=”0″ background_color=”#003366″][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”1.3em” text_line_height=”1.5em” border_width_left=”0.4em” border_color_left=”#FFFFFF” custom_padding=”|||0.5em|false|false” hover_enabled=”0″ sticky_enabled=”0″ module_alignment=”center” width=”90%” text_text_color=”#FFFFFF” width_last_edited=”on|phone” width_tablet=”90%” width_phone=”92%”]<\/p>\n

When a color becomes so related to a brand itself, they can trademark it if they justify that it represents their brand, but it can only be trademarked within its relevant industry.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”1.3em” text_line_height=”1.5em” border_width_left=”0.4em” border_color_left=”#FFFFFF” custom_padding=”|||0.5em|false|false” hover_enabled=”0″ sticky_enabled=”0″ module_alignment=”center” width=”90%” text_text_color=”#FFFFFF” width_tablet=”90%” width_phone=”92%” width_last_edited=”on|phone”]<\/p>\n

An example of a color legal battle between companies within the same industry over a color (Purple Pantone 2685C)<\/strong> was between Cadburry and Nestl\u00e9<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” column_structure=”1_2,1_2″ background_color=”#003366″ width=”100%” custom_css_main_element_last_edited=”on|phone” hover_enabled=”0″ sticky_enabled=”0″ custom_css_main_element_tablet=”display:flex;” custom_css_main_element_phone=”display:block;”][et_pb_column _builder_version=”4.24.2″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content” custom_padding=”||||false|false” custom_padding_last_edited=”on|phone” hover_enabled=”0″ sticky_enabled=”0″ custom_padding_tablet=”|||1em|false|false” custom_padding_phone=”|0.8em||0.8em|false|true”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” background_color=”#330072″ hover_enabled=”0″ sticky_enabled=”0″ module_alignment=”center” width=”70%” custom_padding=”2em||2em||true|false” border_color_all=”#FFFFFF” custom_margin=”||0px||false|false” border_width_all=”0.3em”][\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” background_color=”#FFFFFF” hover_enabled=”0″ sticky_enabled=”0″ module_alignment=”center” width=”70%” custom_padding=”0.1em||0.7em|1em|false|false” border_color_all=”#FFFFFF” border_width_all=”0.3em” text_text_color=”#102b55″ text_font_size=”1.2em” text_line_height=”1.5em” text_font=”|800|||||||”]Purple Pantone
\n2685C[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.24.2″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2024\/03\/cadbury.png” _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” alt=”cadbury” title_text=”cadbury” align=”right” width=”80%” hover_enabled=”0″ sticky_enabled=”0″ width_last_edited=”on|phone” width_tablet=”90%” width_phone=”95%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.24.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” width=”100%” sticky_enabled=”0″ background_enable_color=”off”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” text_font_size=”1.3em” text_line_height=”1.5em” border_width_left=”0.4em” border_color_left=”#003366″ custom_padding=”|||0.5em|false|false” hover_enabled=”0″ sticky_enabled=”0″]In 2005 Cadbury trademarked the color and as both companies used very similar packaging colors, during 10 years Nestl\u00e9 fought the trademark with hearings and appeals until[\/et_pb_text][et_pb_blurb image=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2024\/03\/legal-contract.png” _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” alt=”legal contract” title_text=”legal contract” icon_placement=”left” image_icon_width=”90px” body_line_height=”1.8em” body_text_color=”#FFFFFF” body_font_size=”1.4em” body_font=”|700|||||||” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

October 2013, Nestl\u00e9 won and Cadbury lost the trademark rights.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” text_font=”|800|||||||” text_text_color=”#003366″ text_font_size=”2em” text_line_height=”1.5em” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Our Expert<\/p>\n

[\/et_pb_text][et_pb_blurb title=”Mar\u00eda A. Pava” image=”https:\/\/www.olartemoure.com\/wp-content\/uploads\/2018\/01\/MAP.png” _builder_version=”4.24.2″ _module_preset=”default” theme_builder_area=”post_content” alt=”Maria Alejandra Pava” title_text=”MAP” link_option_url=”https:\/\/www.olartemoure.com\/en\/team\/maria-pava\/” link_option_url_new_window=”on” icon_placement=”left” image_icon_width=”90px” header_font=”|700|||||||” header_text_color=”#003366″ header_font_size=”1.01em” body_font_size=”1.1em” body_line_height=”1.6em” content_max_width=”100%” hover_enabled=”0″ sticky_enabled=”0″]Partner | Trademarks
\nDirector[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

On International Color Day, we would like to talk about Pantone and how it has helped brands maintain color consistency across the globe.<\/p>\n","protected":false},"author":5,"featured_media":4404522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[118,126],"tags":[],"yoast_head":"\nInfographic | International Color Day - OlarteMoure | Intellectual Property<\/title>\n<meta name=\"description\" content=\"On International Color Day, we would like to talk about Pantone and how it has helped brands maintain color consistency across the globe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.olartemoure.com\/en\/international-color-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic | International Color Day\" \/>\n<meta property=\"og:description\" content=\"On International Color Day, we would like to talk about Pantone and how it has helped brands maintain color consistency across the globe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.olartemoure.com\/en\/international-color-day\/\" \/>\n<meta property=\"og:site_name\" content=\"OlarteMoure | Intellectual Property\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-21T21:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-21T23:25:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.olartemoure.com\/wp-content\/uploads\/2024\/03\/pantones-influence.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1601\" \/>\n\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicole Diaz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicole Diaz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.olartemoure.com\/en\/international-color-day\/\",\"url\":\"https:\/\/www.olartemoure.com\/en\/international-color-day\/\",\"name\":\"Infographic | International Color Day - 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